Imprint & Privacy Policy

Privacy policy

This Privacy Policy clarifies the nature, scope and purpose of the processing of personal data (hereinafter referred to as “Data”) within our online offer and the websites, functions and contents associated with it, as well as external online presences, such as our social media profile (collectively referred to as the “Online Offer”). With regard to the terms used, such as “processing” or “responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Responsible

Birgit Wiederstein e. U.

Weinbergweg 1

2464 Göttlesbrunn

Austria

winzerin@wiederstein.at

http://www.wiederstein.at/index.php/kontakt/impressum

Types of data processed:

– Inventory data (e.g., names, addresses).

– Contact details (e.g., e-mail, telephone numbers).

– Content data (e.g., text input, photographs, videos).

– Usage data (e.g., websites visited, interest in content, access times).

– Meta/communication data (e.g., device information, IP addresses).

Categories of affected persons

Visitors and users of the online offer (hereinafter we refer to the data subjects collectively also as “users”).

Purpose of processing

– Providing the online offer, its functions and content.

– Respond to contact requests and communicate with users.

– Security measures.

– Range measurement/marketing

Terms used

‘Personal Data’ means any information relating to an identified or identifiable natural person (hereinafter ‘data subject’); identifiable is a natural person who is directly or indirectly, directly or indirectly, directly or indirectly, by means of an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special characteristics. which are an expression of the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

‘Processing’ means any operation carried out with or without the aid of automated procedures or any series of operations relating to personal data. The term goes far and includes virtually every handling of data.

‘Pseudonymisation’ means the processing of personal data in such a way that personal data can no longer be assigned to a specific data subject without the use of additional information, provided that such additional data may be information is kept separately and subject to technical and organisational measures to ensure that the personal data is not assigned to an identified or identifiable natural person.

‘Profiling’ means any type of automated processing of personal data consisting in the use of such personal data to assess certain personal aspects relating to a natural person, in particular in order to to analyse or predict the performance, economic situation, health, personal preferences, interests, reliability, behaviour, whereabouts or relocation of this natural person.

“Accountable” means the natural or legal person, authority, body or other body which decides, alone or jointly with others, on the purposes and means of the processing of personal data.

‘Processor’ means a natural or legal person, authority, body or other body processing personal data on behalf of the controller.

Relevant legal bases

In accordance with Article 13 GDPR, we shall inform you of the legal bases of our data processing. Unless the legal basis is mentioned in the data protection declaration, the following applies: The legal basis for obtaining consents is Article 6(4) of the Data Protection Act. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and the implementation of contractual measures as well as answering requests is Article 6(4) of the GDPR. 1 lit. b GDPR, the legal basis for processing to fulfil our legal obligations is Art. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Article 6(4) of the 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Article 6(4) of the 1 lit. d GDPR as legal basis.

Security

In accordance with Article 32 GDPR, we shall take account of the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing, as well as the different probability and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.

Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as access, input, disclosure, ensuring availability and availability. Separation. In addition, we have established procedures to ensure the exercise of data subjects’ rights, deletion of data and a response to data threats. Furthermore, we already take into account the protection of personal data in the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technical design and by data protection-friendly presets (Art. 25 GDPR).

Cooperation with processors and third parties

If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is only done on the basis of a legal permission . e.g. if a transfer of the data to third parties, such as to payment service providers, in accordance with Art. b GDPR is required for the performance of the contract), you have agreed, have a legal obligation to do so or based on our legitimate interests (e.g. in the use of agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called “order processing contract”, this is done on the basis of Article 28 GDPR.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of the use of third-party services or disclosure or transmission of data to third parties, the this only if it is done in order to fulfil our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual authorisations, we process or leave the data in a third country only if the special conditions of Art. 44 et seq. are met. GDPR. This means that the processing is carried out on the basis, for example, of special guarantees, such as the officially recognised determination of an EU-compliant level of data protection (e.g. for the USA by the “Privacy Shield”) or observance of officially recognised special contractual obligations (so-called “standard contractual clauses”).

Rights of data subjects

You have the right to request confirmation of whether the relevant data are being processed and for information about such data, as well as for further information and a copy of the data in accordance with Art. 15 GDPR.

According to Article 16 GDPR one has the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.

In accordance with Article 17 GDPR, you have the right to demand that data in question be deleted immediately, or alternatively to demand a restriction on the processing of the data in accordance with Article 18 GDPR.

You have the right to request that the data concerning you that you have provided to us be received in accordance with Article 20 GDPR and to request their transmission to other controllers.

According to Article 77 GDPR, you have the right to lodge a complaint with the competent supervisory authority.

Withdrawal

You have the right to give consents in accordance with the Art. 7 Abs. 3 GDPR with effect for the future to be revoked

Right to object

You may object to the future processing of the data concerning you in accordance with Art. 21 GDPR at any time. In particular, the opposition may be made against the processing for the purposes of direct marketing.

Cookies and right of objection in direct marketing

“Cookies” are small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit within an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online offer and closes his browser. In such a cookie, for example, the contents of a shopping cart can be stored in an online shop or a login status. “permanent” or “persistent” are cookies that remain stored even after the browser is closed. For example, the login status can be saved if the users visit it after several days. Likewise, such a cookie may store the interests of users used for range measurement or marketing purposes. “Third-party cookies” are cookies offered by providers other than those responsible for the online offer (otherwise, if they are only their cookies, they are called “first-party cookies”).

We may use temporary and permanent cookies and clarify this as part of our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to disable the corresponding option in the system settings of their browser. Saved cookies can be deleted in the browser’s system settings. The exclusion of cookies may lead to functional limitations of this online offer.

A general objection to the use of cookies used for the purposes of online marketing can be explained in a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by means of their shutdown in the settings of the browser. Please note that not all functions of this online offer can be used.

Deletion of data

The data processed by us will be deleted or restricted in its processing in accordance with Articles 17 and 18 GDPR. Unless expressly stated in the context of this data protection declaration, the data stored by us will be deleted as soon as they are no longer necessary for their purpose and no legal retention obligations preclude deletion. Unless the data is deleted because it is necessary for other and legally permissible purposes, their processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax reasons.

In accordance with legal requirements in Germany, the storage takes place in particular for 10 years in accordance with Section 147 para. 1 AO, 257 abs. 1 Nos. 1 and 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, for taxation of relevant documents, etc.) and 6 years in accordance with Section 257 para. 1 Nos. 2 and 3, para. 4 HGB (trade letters).

According to legal requirements in Austria, the storage takes place in particular for 7 J in accordance with Section 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, supporting documents, business documents, statement of income and expenditure, etc.), for 22 years in connection with immovable property and for 10 years in the case of documents relating to electronic services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini One Stop Shop (MOSS) is used.

Business-related processing

In addition, we process

– Contract data (e.g., subject matter, duration, customer category).

– Payment data (e.g., bank details, payment history)

by our customers, prospects and business partners for the provision of contractual services, service and customer care, marketing, advertising and market research.

Order processing in the online shop and customer account

We process the data of our customers in the course of the ordering processes in our online shop in order to enable them to select and order the selected products and services, as well as to pay for and deliver them, respectively to execute them.

The processed data includes inventory data, communication data, contract data, payment data and the data subjects affected by the processing include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer service. We use session cookies for the storage of the shopping cart content and permanent cookies for the storage of the login status.

The processing shall be carried out on the basis of Article 6(6) of the 1 lit. b (Execution of ordering operations) and c (Legally required archiving) GDPR. The information marked as necessary is necessary for the establishment and fulfilment of the contract. We disclose the data to third parties only in the context of delivery, payment or within the scope of legal authorisations and obligations towards legal advisors and authorities. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. at the customer’s request upon delivery or payment).

Users can optionally create a user account by viewing their orders in particular. As part of the registration process, the required mandatory information will be communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to their retention is due for commercial or tax reasons. Art. 1 lit. c GDPR is necessary. Information in the customer’s account remains until its deletion, followed by archiving in the event of a legal obligation. It is the responsibility of users to secure their data before the end of the contract if they have been terminated.

As part of the registration and re-registration stake as well as use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary for the pursuit of our claims or there is a legal obligation to do so in accordance with the Art. 1 lit. c GDPR.

The deletion takes place after the expiry of statutory warranty and comparable obligations, the necessity of the retention of the data is checked every three years; in the case of the statutory archiving obligations, the deletion takes place after their expiry (end of commercial law (6 years) and tax law (10 years) retention obligation).

External payment service providers

We use external payment service providers through whose platforms users and we can make payment transactions (e.g., each with a link to the privacy policy, Paypal (https://www.paypal.com/de/webapps/mpp/ua/privacy-full), Klarna (https://www.klarna.com/de/datenschutz/), Skrill (https://www.skrill.com/de/fusszeile/datenschutzrichtlinie/), Giropay (https://www.giropay.de/rechtliches/datenschutz-agb/), Visa (https://www.visa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https://www.americanexpress.com/de/content/privacy-policy-statement.html)

In the context of the fulfilment of contracts, we set the payment service providers on the basis of Art. 1 lit. b. GDPR. In addition, we set external payment service providers on the basis of our legitimate interests in accordance with Art. 1 lit. f. GDPR to provide our users with effective and secure payment options.

The data processed by the payment service providers includes inventory data, such as name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contract, totals and recipient-related information. The information is required to carry out the transactions. However, the entered data is only processed by the payment service providers and stored by them. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. The data may be transmitted by the payment service providers to economic information agencies. The purpose of this transmission is to verify identity and creditworthiness. For this purpose, we refer to the general terms and conditions and data protection notices of the payment service providers.

The terms and conditions and data protection notices of the respective payment service providers apply to the payment transactions, which are available within the respective websites or transaction applications. We also refer to these for further information and assertion of revocation, information and other data subject rights.

Administration, Financial Accounting, Office Organization, Contact Management

We process data within the scope of administrative tasks as well as the organisation of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of the provision of our contractual services. The basis for processing is Article 6(4) of the 1 lit. c. GDPR, Art. 1 lit. f. GDPR. The processing affects customers, prospects, business partners and website visitors. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks related to the maintenance of our business activities, the performance of our tasks and the provision of our services. The erasure of the data with regard to contractual services and contractual communication corresponds to the information provided in these processing activities.

We disclose or transmit data to the tax administration, consultants, such as tax consultants or auditors as well as other fee agencies and payment service providers.

Furthermore, based on our business interests, we store information about suppliers, organizers and other business partners, e.g. for later contact. In principle, we store this majority of company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market trends, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, enquiries, etc. We process inventory data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offer.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can take into account the profiles of registered users with information, e.g. on their services. The analyses serve us to increase user-friendliness, optimize our offer and make it operational. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.

If these analyses or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. In addition, the macroeconomic analyses and general trends are compiled anonymously, if possible.

Registration function

Users can create a user account. In the course of registration, the required mandatory information shall be communicated to the users and, on the basis of Article 6(4) of the 1 lit. b GDPR for the purpose of providing the user account. The data processed includes in particular the login information (name, password and an e-mail address). The data entered during the registration process will be used for the purposes of using the user account and its purpose.

Users can be informed by e-mail about information that is relevant to their user account, such as technical changes. If users have cancelled their user account, their data will be deleted with regard to the user account, subject to a legal retention obligation. It is the responsibility of users to secure their data before the end of the contract if they have been terminated. We are entitled to irretrievably delete all data of the user stored during the term of the contract.

In the context of the use of our registration and registration functions as well as the use of the user account, the IP address and the time of the respective user action will be stored. The storage is based on our legitimate interests, as well as the user in protection against misuse and other unauthorized use. In principle, this data will not be passed on to third parties, unless it is necessary for the prosecution of our claims or there is a legal obligation to do so in accordance with the Art. 1 lit. c GDPR. The IP addresses will be anonymized or deleted after 7 days at the latest.

Contact

When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user’s details are processed in accordance with the Art. 1 lit. b) GDPR processed. Users’ information can be stored in a customer relationship management system (“CRM system”) or similar request organization.

We will delete the requests if they are no longer required. We check the necessity every two years; In addition, the statutory archiving obligations apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, shipping and statistical evaluation procedure as well as your objection rights. By subscribing to our newsletter, you agree to the reception and the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. If the contents of the newsletter are specifically defined in the context of a registration for the newsletter, they are decisive for the consent of the users. In addition, our newsletters contain information about our products and accompanying information (e.g. safety instructions), offers, promotions and our company.

Double-opt-in and logging: The registration for our newsletter takes place in a so-called double-opt-in procedure. That is, After registration, you will receive an e-mail requesting confirmation of your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the login and confirmation date, as well as the IP address. The changes to your data stored with the shipping service provider are also logged.

Registration details: To sign up for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide a name in the newsletter for personal contact.

The sending of the newsletter and the associated success measurement are based on the consent of the recipients in accordance with Art. 1 lit. a, Art. 7 GDPR i.V.m. 2 TKG or if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with Art. 1 lt. f. GDPR i.V.m. Section 107 para. 2 and 3 TKG.

The registration procedure is logged on the basis of our legitimate interests in accordance with the Art. 1 lit. f GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of the users and also allows us to prove consent.

Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. You will find a link to cancel the newsletter at the end of each newsletter. We may store the e-mail addresses for up to three years on the basis of our legitimate interests before deleting them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter – Mailchimp

The newsletters are sent via the mailing service provider “MailChimp”, a newsletter delivery platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus provides a guarantee to comply with the European data protection level (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The shipping service provider is based on our legitimate interests in accordance with Art. 1 lit. f GDPR and an order processing contract in accordance with Art. 28 Abs. 3 p. 1 GDPR.

The shipping service provider may use the data of the recipients in a pseudonymous form, i.e. without assignment to a user, for the optimization or improvement of its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write it down or to pass the data on to third parties.

Newsletter – Newsletter2Go

The newsletters are sent via the mailing service provider Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Germany. You can view the data protection regulations of the shipping service provider here: https://www.newsletter2go.de/datenschutz/. The shipping service provider is based on our legitimate interests in accordance with Art. 1 lit. f GDPR and an order processing contract in accordance with Art. 28 Abs. 3 p. 1 GDPR.

The shipping service provider may use the data of the recipients in a pseudonymous form, i.e. without assignment to a user, for the optimization or improvement of its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletters or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write it down or to pass the data on to third parties.

Newsletter – Measure of success

The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file, which is retrieved from its server when the newsletter is opened from our server or if we use a mail order service provider. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are first collected.

This information is used to improve the technical quality of the services based on the technical data or the target groups and their reading behaviour based on the locations (which can be determined by means of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our intention nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

A separate cancellation of the success measurement is unfortunately not possible, in this case the entire newsletter subscription must be cancelled.

Hosting and email ingesting

The hosting services we use are used to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, e-mail, security, and technical maintenance services that we use for the purpose of operating this online offer.

In doing so, we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta- and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in efficient and secure provision of this online offer in accordance with Art. 1 lit. f GDPR in art. 28 GDPR (conclusion of order processing contract).

Collection of access data and log files

We, or our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 1 lit. f. GDPR data on each access to the server on which this service is located (so-called server log files). The access data includes the name of the retrieved website, file, date and time of retrieval, amount of data transferred, notification of successful retrieval, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting providers.

Logfile information is stored for security reasons (e.g. to investigate abuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is required for evidence purposes shall be excluded from deletion until the relevant incident has been finally clarified.

Google Analytics

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use Google Analytics, a web analysis service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about the use of the online offer by the users is usually transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to compile further information, with the use of this online offer and the services related to internet use to provide us. Pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with IP anonymization enabled. This means that the IP address of the users is truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there.

The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the online offer to Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

For more information about Google’s data usage, settings and opposition options, please see Google’s privacy policy (https://policies.google.com/technologies/ads) and Google’s (https://adssettings.google.com/authenticated) advertising display settings.

The personal data of the users will be deleted or anonymized after 14 months.

Online social media presences

We maintain online presences within social networks and platforms in order to communicate with the customers, interested parties and users active there and to inform them about our services. When the respective networks and platforms are called up, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated in the context of our privacy policy, we process the data of the users as long as they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of third-party services and content

Within our online offer, we place content or service offers based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR). third parties to include their content and services, such as videos or fonts (hereinafter referred to as “Content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We make every effort to use only those contents whose respective providers use the IP address only for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” allow information on how to evaluate visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and, among other things, technical information about the browser and operating system, referring websites, visit time as well as further information on the use of our online offer as well as such information from other sources.

Vimeo

We can include the videos of the platform “Vimeo” of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy Policy: https://vimeo.com/privacy. WIr point out that Vimeo can use Google Analytics and refer to the privacy policy (https://www.google.com/policies/privacy) as well as opt-out options for Google Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) or Google’s settings for data usage for marketing purposes (https://adssettings.google.com/.).

Google Maps

We include the maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data may include in particular IP addresses and location data of the users, which are not collected without their consent (usually carried out within the framework of the settings of their mobile devices). The data can be processed in the United States. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Using Facebook Social Plugins

Based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 sec. 1 lit. f. GDPR) we use social plugins (“plugins”) of the social network facebook.com operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The plugins can display interaction elements or content (e.g. videos, graphics or text posts) and are recognizable by one of the Facebook logos (white “f” on blue tile, the terms “Like”, “Like” or a “thumbs up” sign) or are marked with the addition “Facebook Social Plugin”. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

When a user calls up a feature of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user’s device and integrated by the user into the online offer. User profiles can be created from the processed data. We therefore have no influence on the extent of the data that Facebook collects with the help of this plugin and therefore informs the users according to our level of knowledge.

By integrating the plugins, Facebook receives the information that a user has accessed the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted from your device directly to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the rights in this regard and setting options for the protection of the privacy of the users can be found in Facebook’s privacy policy: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and to link it to his or her member data stored on Facebook, he must log out of Facebook before using our online offer and Delete cookies. Further settings and contradictions about the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

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